Content

Content Marketing (also known as Inbound Marketing) focuses on the content itself as the primary marketing vehicle and leverages blogs, webinars, and social media as well as Search Engine Optimization (SEO). We’ve used various marketing automation platforms such as Pardot, Marketo, Eloqua and HubSpot. At PML, we also like to emphasize the importance of creating messaging, content, visual aesthetic and conversation that resonates with your target audience. Content that audiences connect with helps visitors become prospects and prospects become buyers. Creative, informative content can position you as a trustworthy expert in your industry – and that is imperative to potential clients.